The cornerstone of that ambition is customer service and to be the market reference for technology and innovation. Over the past few years, the Group has made remarkable progress:
We begun our journey in India 11 years back with 60+ years of experience globally, to be the leading automotive leasing and fleet management organization in India by satisfying our customers and creating value. Thanks to your patronage, ALD Automotive India celebrated its 10th anniversary in last year in 2015. It has been an eventful journey for ALD India, from being a new entrant into a complex market like India to becoming the market leader.
Our commitment of transparency with our customers and our high level of ethics has helped us to gain the loyalty of our customers. A tremendous business opportunity lies ahead in the future and to achieve these goals, we will bring together the strengths of our entire group.
India is a complex market for vehicle leasing and fleet management business. Our end consumer is an individual who is an employee of a corporate though we sign our contracts with the corporates. This is further complicated by the fact that our services are finally delivered by the service providers such as car workshops and dealerships who setup their own service standards and review them as per their principles.
This complexity has helped us to strengthen our commitment to our customers. We focus to enhance the customer experience and keep a close watch on changing market trends to identify new growth engines. Furthermore, we are committed to achieving innovation and technology excellence, which will give us a strong competitive edge in the market and help us take our next great leap forward. Keeping this in mind, we have introduced Smart Care Portal for our customers in March 2016, first of its kind in the country, where you can book services for your vehicle, track your services and share your feedback with the team. We are further working on digitization of all the touch-points with our customers without compromising on providing personal attention to each one of our customers.
I express my sincere gratitude to all of our customers who have helped ALD Automotive India to grow and all those who have continued to support ALD Automotive Group. We look forward to showing you the best of ALD Automotive Group as we continue to evolve and grow.